Sarasotans Publish Book Revealing Daily Life with Parkinson Disease

A groundbreaking book was released on January 29th, illustrating for the first time the day-to-day life of people living with Parkinson Disease. Authored by Sarasota residents and Parkinson patients Christine Ludwig and Dave Anderson, “Notes from Movers and Shakers with Parkinson Disease” is a practical guide to living with the neurodegenerative disease from the perspective of real patients.

“If you have been diagnosed with Parkinson Disease; if someone you love has been; if you're a caregiver to a Parkinson patient; if you are related to a Parkinson patient, then you know what’s not easy to come by – knowing that you’re not alone and gaining insight from those who have preceded or are accompanying you on this lifelong journey,” says Ludwig. “These real-life stories will make you laugh and cry. This remarkable collection captures the grand achievements and every day victories of our resilient peers.”

“Notes from Movers and Shakers with Parkinson Disease” is based on information from a questionnaire distributed to and completed by a wide group of people who are living with Parkinson’s. Moving chronologically from the diagnosis through mid- and late-stage PD, the authors share their experiences with emotional as well as practical issues, capturing heartwarming, humorous stories in the process. They share the uncertainties of a progressive disease, from losing the ability to drive to facing life-altering decisions. Most importantly, this book offers the more than one million people diagnosed with Parkinson Disease in the U.S. the comfort that they are not alone.

For more information or to order “Notes from Movers and Shakers with Parkinson Disease,” please visit https://www.createspace.com/3747802.

About the Authors: On her way to becoming Vice President of technology for a major financial institution in the Northeast, Chris Ludwig worked in a variety of capacities, including tax-preparer and “Weather Girl.” She traveled extensively during her corporate career, and was recruited to spend an unforgettable year in Ireland. While travelling, she noticed a tremor in her right hand and was told it probably was an "Essential Tremor.” She chose to believe the diagnosis, until her personal physician insisted that she see a Neurologist for confirmation. She was greatly disappointed when the doctor diagnosed her with Parkinson's as well as Essential Tremor. Chris is an avid exercise practitioner, and believes strongly that "exercise is medicine!" She chose to have Deep Brain Stimulation surgery, but had to discontinue the treatment. She and her doctor are presently deciding "what's next?" Chris now lives and shakes in Florida and Cape Cod with her husband Dale, where she continues to appreciate every day with joy and enthusiasm.

Dave Anderson was born and raised a small town boy, and ultimately worked in a challenging environment in international advertising with a Fortune 500 company. After taking early retirement he noticed a slight tremor in his left hand, which was diagnosed as PD. Working together with a personal trainer, a rigorous training program was put in place, which Dave credits with not only slowing the progress of PD, but actually reducing some of his symptoms. The results, both physical and psychological led Dave to write "How to Tame Parkinson's by Keeping Fit," released in 2005, which chronicles Dave's criteria for selecting a personal trainer and developing exercise routines for the various stages of Parkinson Disease.

Nation's Largest Parkinson Symposium Reaches Capacity in Sarasota Saturday

The largest Parkinson Disease (PD) symposium in the nation returned to Sarasota on Saturday. Almost 1,000 patients, caregivers and physicians filled Sarasota Memorial's Institute for Advanced Medicine and overflowed to two satellite locations, each equipped with live streaming footage of the conference. The Suncoast Parkinson Disease Symposium, now in its 15th year, was hosted by Neuro Challenge Foundation (NCF) in partnership with Sarasota Memorial Health Care System, Sarasota Memorial Healthcare Foundation, and Sarasota Magazine.

Opening remarks were given by Suncoast health journalist Heidi Godman, NCF Executive Director Judith Bell and Medical Director Dr. Dean Sutherland, Sarasota Memorial Hospital COO David Verinder, Sarasota Memorial Healthcare Foundation CEO Alex Quarles (pictured above addressing crowd, photo by Cliff Roles), and Sarasota Magazine group publisher Kelley Lavin.

Dr. Michael Okun, Medical Director of the National Parkinson Foundation (NPF) and neurologist for Mohammed Ali, presented a model of "patient-centric" care that allows an interdisciplinary approach to Parkinson's, prioritizing the individual needs of each patient. "What Neuro Challenge is doing here is absolutely transformational," said Okun, in reference to the patient-centric qualified referral network Parkinson's Partners.

Dr. Cynthia Fox, co-founder of the headline-making Big and Loud Voice Therapy and a Research Associate at the National Center for Voice and Speech, invited the capacity crowd to stand, stretch, and speak loudly. This set the tone for her presentation of the Lee Silverman Voice Therapy system, which incorporates voice and body exercise as integral pieces of the Parkinson treatment, tantamount and complimentary to neurological and pharmacological modalities.

Dr. James Schumacher, Sarasota Memorial Hospital neurosurgeon led the audience through the processes of deep brain stimulation, neurotransplantation, and dopamine cell replacement. He then talked about the groundbreaking science of creating dopamine cells from one's own skin cells.

Dr. Dean Sutherland, NCF Medical Director and founder of the Southeastern Center for Parkinson Disease, presented an overview of current scientific theory about the causes, risk factors, and methods for diagnosis of Parkinson Disease.

Heidi Godman then facilitated a panel discussion and Q & A with the speakers. Topics discussed included causes for dyskinesia, deep brain stimulation for older patients, specific medication and amino acid efficacy, acupuncture for Parkinson treatment, and physical and behavioral tasks that can release dopamine.

"I especially enjoyed Dr. Okun's information about Parkinson patients and hospitalization; I am about to have surgery, and will definitely be taking this knowledge with me," said Sarasota's Linda Hatfield, diagnosed with Parkinson Disease in 2001. "Like last year's symposium, this extremely informational. Just excellent."

It is estimated that as many as 1.5 million people in the United States have PD. In Southwest Florida, it is projected that approximately 9,000 people have PD and another 5-10,000 are directly affected as professional or family caregivers. The Annual Suncoast Parkinson Symposium is held annually in Sarasota, Florida. For more information, please visit www.neurochallenge.org, or call (941) 926-6413.

About Neuro Challenge Foundation: Neuro Challenge Foundation is dedicated to the fight against Parkinson Disease (PD) in Southwest Florida through service, education and research. We are a 501(c)(3) charitable organization that offers online, in person and phone recommendations about local PD resources. A free resource guide is available online. Printed guides can be ordered online, viewed in the January 2012 issue of Sarasota Magazine or picked up at any Sarasota YMCA or HealthPlex location. NCF funds programs and activities that promise to ease the burden of Parkinson Disease through patient-centered professional education, community forums and scientific and clinical research. Patients, caregivers and nationally recognized scientific experts advise us and lead the way as we invest in the science and services that will lead to a cure. For more information, please call (888) 623-4483 or visit www.neurochallenge.org.

Cause 4 Fashion in One Month

A night of high fashion is returning to Sarasota to raise much-needed funds for Parkinson Disease programs on the Suncoast. Sarasota-based Neuro Challenge Foundation will host the 3rd annual Cause 4 Fashion gala event at Michael’s on East on March 1st from 6:00 to 9:00. Last year’s event received a “Standing O” from Sarasota’s Observer Group as a Standout Event of the year. All of the models in the show will be Parkinson patients or their caregivers, family members or friends. Proceeds benefit Parkinson Disease programs and research in Sarasota & Manatee counties.

An estimated 15,000 people are coping with Parkinson Disease in Sarasota and Manatee Counties alone. Neuro Challenge Foundation is the only local community-based voluntary health organization dedicated to enhancing the quality of life of people with Parkinson Disease and their caregivers through service, education and research. Neuro Challenge offers one-on-one advice with skilled professionals, workshops, seminars and the largest and most respected annual Parkinson Disease Symposium in Florida, co-sponsored by the Sarasota Memorial Health Care System.

The Cause 4 Fashion event features spring lines from Dreamweaver Planet, Exit Art, Lafayette 148, Lilla P, Lilly Pulitzer, Peace of Cloth, Robert Graham, T. Georgiano’s, and Tommy Bahama. The evening’s hosts are Sarasota personalities Cliff Roles and Heidi Godman, with special guest appearances from New York fashion designer Alex Garfield, Mayor Suzanne Atwell, Michael's on East's own Michael Klauber, and performances from Circus Sarasota. The event is being chaired by Dr. and Mrs. David Napoliello and by David Verinder, COO of Sarasota Memorial Hospital, and his wife Monica.

Tickets for the evening are $95 and can be purchased by calling Neuro Challenge at (941) 926-6413 or visiting www.neurochallenge.org. A cocktail hour and stellar shopping opportunity precede a five star meal and best-of-boutiques fashion show. A “bucket list” live auction during the show includes a private wine tasting with Michael Klauber, a custom portrait session from renowned Sarasota artist Gale Fulton Ross, a VIP package to the Sarasota Film Festival, and more. The event is presented by Amicus Foundation, Larry and Nola Heitbrink and Richard and Gloria Stevens, as well as and generous sponsors, patrons and community partners. Sponsorship is still available. Call 926-6413 for details.

About Neuro Challenge Foundation: Neuro Challenge Foundation is dedicated to the fight against Parkinson Disease in Southwest Florida through service, education and research. We are a 501(c)(3) charitable organization dedicated to serving you through online, in person and phone recommendations about local PD resources. We train and recommend the best Parkinson Disease professionals and support research that will lead to a cure. A free resource guide is available online. Printed guides can be ordered online, viewed in the January issue of Sarasota Magazine or picked up at any Sarasota YMCA or HealthPlex location.

Anonymous Donor Helps Healthy Start's "Save My Life" Program Combat Racial Birth Disparities

Maybe guns aren’t the biggest threat in Newtown.

Perhaps the biggest threat is the area’s staggering rates of poor birth outcomes, such as premature birth, fetal mortality, and infant mortality. Despite a statewide decrease in deaths among children younger than one year old, the infant mortality rate for African-Americans in Sarasota County has continued to creep upward. And disparities between rates of fetal mortality, infant mortality, and prematurity between blacks and whites continue to be alarmingly present. Sarasota County’s most recent 2008-2010 rolling average data indicates the African-American rates for fetal mortality is more than twice as high as whites; infant mortality is 3.5 times as high; and preterm birth is 1.7 times as high.

Aimed at reversing this alarming trend, the Healthy Start Coalition of Sarasota County created the “Save My Life” Program in 2008, an education and support-based Childbirth and Parenting Education program centered in the Newtown area. The Save My Life Program offers small group and individual classes on the importance of health during childbearing years and during pregnancy, stress reduction, childbirth education, breastfeeding education, in-home support for breastfeeding, and safe sleep practices for infants. Outreach efforts, education, and classes are offered by the only African-American Childbirth Educator in Sarasota County, Beverly Phelps.

“Early intervention to begin reversing this cycle must begin prior to pregnancy, and continue throughout pregnancy and after pregnancy. The early experiences of any human, from the beginning of pregnancy into the first few years of life are crucial,” said Jennifer Highland, Executive Director of the Healthy Start Coalition of Sarasota County. “By focusing on education, support, and prevention, we aim to improve chances young families will stay healthy.”

Funding for this vital program comes from donations and grants, both of which are currently threatened. After 3 ½ successful years, this program will end in spring of 2012 without additional funding. However, the Healthy Start Coalition has been presented with a unique opportunity to continue funding this important program: an anonymous donor has come forward with a $10,000 Challenge. If $5,000 is raised by the community before February 15, the donor will match it with another $5,000.

“This is an important opportunity for our Community to get involved in the health of our youngest citizens”, continued Highland, “It is time for us to rally as a community to save our babies!”

For more information, contact info@healthystartsarsota.org.

Nation's Largest Parkinson Symposium Returns to Sarasota

The largest Parkinson Disease symposium in North America is again coming to Sarasota on February 4, 2012. The event is open to patients, caregivers and physicians, and features physician lecturers from around the world. Almost a thousand people are expected to attend.

The Suncoast Parkinson Disease Symposium is hosted by Neuro Challenge Foundation in partnership with Sarasota Memorial Health Care System.

Distinguished speakers will include world-famous drug inventor Dr. Moussa Youdim, who is coming from Israel to speak about the popular drug rasagiline (Azilect); Dr. Cynthia Fox, co-founder of the headline-making Big and Loud voice therapy and a Research Associate at the National Center for Voice and Speech in Denver, CO; Dr. James M. Schumacher, Neurosurgeon at Sarasota Memorial Hospital and Research Associate, Neuroregeneration Institute, Harvard Medical School.; and Dean P. Sutherland, MD, PhD, Founder, Southeastern Center for Parkinson Disease, Sarasota, FL.

“Our annual symposium provides an interactive venue for the PD community to come together and discuss the latest global developments in Parkinson’s Disease care, as well as to meet and talk with others affected by PD,” says Doreen Sutherland, President and CEO of Neuro Challenge.

It is estimated that as many as 1.5 million people in the United States have PD. In Southwest Florida, it is projected that approximately 9,000 people have PD and another 5-10,000 are directly affected as professional or family caregivers.

Cost to attend is $25 and includes continental breakfast. Scholarships are available. Valet parking and hotels located conveniently nearby. Registration is required for the event and seating is limited. For more information please visit http://www.neurochallenge.org/neu/events/symposium-2012/ or call the Sarasota Memorial Healthline at 941-917-7777.

About Neuro Challenge Foundation: Neuro Challenge Foundation is dedicated to the fight against Parkinson Disease in Southwest Florida through service, education and research. We are a 501(c)(3) charitable organization dedicated to serving you through online, in person and phone recommendations about local PD resources. We receive no compensation for our advisor’s recommendations. We train and recommend the best Parkinson Disease professionals and support research that will lead to a cure. A free resource guide is available online. Printed guides can be ordered online, viewed in the January issue of Sarasota Magazine or picked up at any Sarasota YMCA or HealthPlex location.

An Evening for Healthy Start

On Thursday, January 26th, from 6 to 9 pm, Sarasota Architectural Salvage will host the 3rd Annual “An Evening for Healthy Start” Fundraiser to benefit The Healthy Start Coalition of Sarasota County. The event will be emceed by former Sarasota Mayor Kelly Kirschner, and will feature live music by local Latin, Caribbean, Funk and Motown dance music band, Big Night Out.

The event comes at a critical time in the Healthy Start Coalition’s fiscal year, when funding for critical programs threatens to expire. This year’s event has the potential to raise more money for Sarasota’s pregnant women, infants and young children than in previous years, due to the generosity of several local business members and individuals, including those from the fields of obstetrics, perinatology, midwifery and pediatrics.

Sarasota Architectural Salvage paints an eclectic and distinctive backdrop for “An Evening for Healthy Start,” making it one of the most unique fundraising events of the season. Guests will be treated to light fare provided by local restaurants, including Nancy’s BBQ, Caragiulo’s, Nellie’s Deli, Carrs Corner Café, The Lollicake Queen, Gold Coast Eagle Distributing, Vin Cella and Local Coffee and Tea. The event will also feature a raffle and silent auction, featuring an exquisite pendant necklace from world-famous jewelry designer Ned Bowman of Bowman Originals in Sarasota.

Tickets are $20 in advance and $30 at the door, and include two beverage tickets and a coupon for Sarasota Architectural Salvage. To purchase tickets, call (941) 373-7070, or visit www.SarasotaSalvage.com.

The Healthy Start Coalition of Sarasota County is a non-profit, 501 (c)(3) organization dedicated to improving the health and well-being of pregnant women, infants, and young children in the community. Healthy Start coordinates a variety of specialized programs to serve high-risk groups and address specific risk factors that contribute to fetal death, prematurity, low birth weight, and infant death. For more information, please call (941) 373-7070 or visit www.healthystartsarasota.org.

Sarasota Radio Show to Air Exclusive Interview with CNN Hero of the Year

Last night, international midwife Robin Lim was named the 2011 CNN Hero of the Year, accepting an award of $250,000 for her non-profit birth clinic Yayasan Bumi Sehat in Bali, Indonesia. Maternally Yours, Sarasota’s Conversation about Pregnancy, Childbirth and Early Motherhood, recorded an exclusive interview with Robin just days before her win, and will air the interview on Tuesday, December 13th, on Sarasota’s community radio station,WSLR 96.5 LPFM.

“To say I am thrilled for her is the understatement of the century,” says Maternally Yours co-hostess Ryan Stanley. “This win will make real change for mothers and babies in Indonesia and worldwide—mothers and babies will live and thrive because of this award.”

Since 2005, Robin Lim’s clinic Bumi Sehat (translated as Healthy Earth) has treated nearly 113,000 patients and delivered nearly 4,000 babies for free in Bali, where rates of postpartum hemorrhage and maternal and infant mortality are among the highest in the world. “Ibu” (Mother) Robin is a midwife, well-known author and talented poet who has dedicated the last 13 years of her life to this clinic, despite constant financial, cultural and geographic challenges.

“The earthquake that we just had last month…was big enough that we have cracks in the building. The floor started to rise up in one of the birth rooms because of the movement underneath the ground. About twenty minutes after one of our moms gave birth, the floor actually exploded,” Robin told Maternally Yours last Wednesday. “When that happened, I committed in my heart to winning. Should we be gifted that money…from CNN on Sunday night, it will go toward building that clinic.”

Speaking from the Texas home of her daughter Deja Bernhardt (who directed the film Guerrilla Midwife about Robin’s work), Robin told Maternally Yours how she was feeling en route to Los Angeles to find out if she would be named CNN Hero of the Year. “I would say that nervous is one good word; I think it’s because it’s so much bigger than me,” said Robin. “I feel like this is the time for people to come out and vote for the concerns of mothers and babies and children, and that woman-to-woman, midwife-to-mother model of care.”

And, for eleven weeks straight, people voted.

During her acceptance speech last night, Robin Lim made a tearful plea for the world’s help in reducing maternal and infant mortality.

"Today on our Earth, 981 mothers in the prime of their life will die—and tomorrow again, and yesterday," said Robin. "We don't even know how many babies are lost, but all of us can help change that. The very best way that I know is to support your midwifery to mother care, so that the midwives can help lower the risks of motherhood, and we can save lives together—mothers and babies.”

Robin Lim is a friend and listener of Maternally Yours, which seeks to educate and inform women and families about the options, support, and evidence-based best practices available to them in maternal-child healthcare. “What you’re doing…is an exciting thing,” said Robin. “In this day and age, we’ve lost that radio medicine. You’re bringing it back in a beautiful way.”

To hear the exclusive Maternally Yours interview with 2011 CNN Hero of the Year Robin Lim, please tune into WSLR 96.5 LPFM Tuesday evening, December 13, at 6:00pm. The program is also available via live streaming on wslr.org, and podcast atpodomatic.com/profile/maternallyyoursradio. For more information, please contact the hostesses of Maternally Yours at MaternallyYoursRadio@gmail.com.

About Maternally Yours: Maternally Yours is Sarasota's Conversation about Pregnancy, Childbirth and Early Motherhood. The Conversation airs on Tuesday nights at 6:00pm on YOUR Community Radio Station, WSLR 96.5 LPFM. The hostesses of Maternally Yours are Cheryl Kindred, Carmela Pedicini, Ryan Stanley and Laura Gilkey. The mission of Maternally Yours is to educate and inform our community about the options, support, and evidence-based best practices available to them in maternal-child healthcare.

About Bumi Sehat: Founded in 1995, Bumi Sehat is a non-profit, village-based organization that runs two by-donation community health centers in Bali and Aceh, Indonesia. We provide over 17,000 health consultations for both children and adults per year. Midwifery services to ensure gentle births is at the heart of Bumi Sehat and our clinics welcome approximately 600 new babies into the world each year. For more information, please visit www.balibumisehat.org.

About WSLR 96.5 LPFM: WSLR is an innovative, listener-supported, non-profit, non-commercial FM radio station dedicated to serving the Sarasota community. WSLR features locally produced programming and presents cultural, artistic, and political perspectives currently underrepresented in the media. Our goal is to inform and empower listeners to play an active role in WSLR and in their community. WSLR’s programming promotes equality, peace, sustainability, democracy, and social and economic justice. For more information, please visit www.wslr.org.

Ashley's Helps SRQ Stay Home for the Holidays

For many families, busy holiday schedules are often followed by January regrets: “we just didn’t spend enough time at home.” Ashley’s Food Delivery, the area’s only multi-restaurant delivery service, is a family-owned business that understands the value of time spent with those we love during the holiday season. This year, Ashley’s is offering more options than ever to help the Sarasota community stay Home for the Holidays.

Ashley’s Food Delivery’s “Home for the Holidays” campaign includes home delivery of locally-made holiday pies, family-style meals, popular catering options, gift baskets and gift certificates. This is in addition to the everyday convenience of ordering your favorite meals from over 25 local restaurants, delivered hot and fast.

FAMILY-STYLE MEAL DELIVERY

“Delivery offers a time-saving, stress-free alternative to cooking at home,” says Jeff Sniegocki, owner of Ashley’s Food Delivery. “Holiday meals require a huge amount of planning, shopping and preparing, stealing time away that could be spent with family and friends. We’ll deliver a freshly-prepared, homestyle meal right to your table, giving you extra time to relax and enjoy your holiday.”

Troyer’s Dutch Heritage offers a complete Thanksgiving Dinner for Two for $29.99 delivered (includes tax & tip for the driver). The meal includes 1 pound of mixed white & dark meat turkey, gravy, a side of cranberry sauce, a pint of stuffing, a pint of green beans, dinner rolls and a 4-inch pumpkin pie. Have a bigger table to feed? A Thanksgiving Feast for 6-8 people is also available for $79.99 delivered (includes tax & tip). The feast includes 3 pounds of mixed white & dark meat turkey, gravy, cranberry sauce, a quart each of stuffing, green beans and sweet potato soufflé, as well as dinner rolls and choice of whole pie. Delivery orders can be placed online, or with a customer service representative at 953-FOOD (953-3663). Delivery is not available on Thanksgiving Day.

EASY AS PIE

Delicious, homemade pies from the bakery at Troyer’s Dutch Heritage make a sweet ending to any holiday feast. Traditional favorites like Pumpkin, Pecan and Dutch Apple are available, as well as decadent flavors like Chocolate Cream, Cranberry Pecan and Strawberry Rhubarb.

Whole pies are available for pre-order now and range from $11.49 to $12.99, plus tax and delivery. To view a full selection of available pies, as well as other bakery items such as dinner rolls, sweet breads and cookies, visit www.AshleysFood.com. Order online, or call 953-3663 to reserve your pies today. 48 hours advance notice requested for pie deliveries. Thanksgiving deliveries will be made Wednesday, November 23.

WE’LL BRING THE PARTY TO YOU

Ashley’s Food Delivery can deck the halls with all of the food you need for your personal or corporate holiday gathering. With affordable trays, platters, and treats available from a variety of local restaurants, we can help you simplify your meeting or party with our drop-off catering services. View full catering menus online at www.AshleysFood.com , or call 953-3663 to request a catering menu.

GIFT BASKET DELIVERY

Ashley’s Food Delivery makes seasonal gift giving easy and convenient with Gift Basket Delivery of your favorite locally made Amish treats from Troyer’s Dutch Heritage. The Troyer’s Heritage Basket features the Heritage Favorites cookbook, a small homemade pie, home-style fudge, fresh granola, apple butter, jam, old-fashioned candies and more. A complete Gift Basket Delivery Menu available at www.ashleysfood.com. Order online, or call 953-3663 and let a customer service representative help you select the perfect gifts for friends and family, colleagues and clients. Delivery is available everyday (closed on Thanksgiving and Christmas Days); 72 hour notice is requested. Featured holiday gift baskets are $55.00 including delivery. Complimentary gift cards can be included with all gifts, upon request.

Ashley’s Food Delivery Gift Certificates are also available for delivery from any partner restaurants, in any amount. Spread the Home for the Holidays cheer to friends and loved ones with the gift of a delicious meal delivered to the comfort of their home.

Full delivery menus for all of Ashley’s restaurant partners are available on the Ashley’s Food Delivery website, www.AshleysFood.com. Delivery orders can be placed online, or with a customer service representative at 953-FOOD (953-3663).

About Ashley’s Food Delivery: The area’s only multi-restaurant delivery service, Ashley’s Food Delivery partners with over 25 restaurants in Sarasota to deliver everything from home-cooked, comfort food to elegant, gourmet dining. Ashley’s Food offers residential & corporate meal delivery, drop-off catering services and gift basket delivery. The service is open for lunch delivery Monday through Friday (Sarasota only) and dinner delivery every day. For more information, call 953-FOOD or visit www.AshleysFood.com.

Sarasota Leads Statewide Prematurity Awareness Month Campaign

Would you please pass the cranberry sauce and the facts?

Just as families are preparing to gather together in celebration of the Thanksgiving holiday, the Florida Association of Healthy Start Coalitions (FAHSC) and March of Dimes Florida Chapter are launching a campaign as part of Prematurity Awareness Month (November). “Healthy Babies are Worth the Wait” is designed to raise awareness about the myths and risks of premature births, as well as educate the public about the importance of staying pregnant at least 39 weeks if a pregnancy is healthy.

According to studies, a growing number of babies are delivered between 37 and 39 weeks. Many of these births occur as a result of planned or scheduled deliveries that are not medically necessary. Nationally, labor induction rates during these weeks have more than doubled from 9.5 percent in 1990 to nearly 23 percent in 2006. In Florida, preterm birth rates increased from 12.8 percent in 2000 to 13.5 percent in 2009. Sarasota is one of seven priority communities leading the statewide community education campaign being launched by FAHSC and Florida March of Dimes in observance of Prematurity Awareness Month. Hospitals in these communities are participating in a statewide quality initiative to reduce elective deliveries.

Non-medically required preterm deliveries pose increased risks to an infant’s life including neonatal hospitalizations, death, respiratory stresses, developmental delays and learning disabilities.

“We are pleased that our coalition and community have been selected to lead statewide education efforts to reduce the risk of babies who are affected by late preterm deliveries and non-medically necessary inductions and c-sections,” said Jennifer Highland, Executive Director, Healthy Start Coalition of Sarasota County, Inc. “There is an alarming misconception among many that a baby is full term and ready for delivery at 36 weeks…so, unfortunately, we see a lot of mothers seeking to schedule C-sections or induced deliveries when there is no medical reason to do so. This campaign will help Sarasota citizens understand that the last weeks of pregnancy actually do count.”

Sarasota is joined by Miami-Dade County, Broward County, Palm Beach, Fort Myers, Tampa and Santa Rosa County as lead participants in the “Healthy Babies are Worth the Wait” statewide campaign, being implemented by the Florida Association of Healthy Start Coalitions with funding from the March of Dimes.

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth and infant mortality.

Founded in 1938, the March of Dimes funds programs of research, community services, education and advocacy. For more information, visit marchofdimes.com/florida.

Founded in 1991, the Florida Association of Healthy Start Coalitions is a statewide network of 32 Healthy Start Coalitions that exchange and disseminate resources and information designed to improve maternal and child health. FAHSC was awarded a March of Dimes Florida Chapter Community grant in March to educate Florida women, families, medical professionals and providers about preterm risks.

Kinetic Showroom Exposes Evolutionary HVAC

Kinetic Air Services opened its doors this summer to offer Sarasota and Manatee Counties a new approach to indoor air service, focused on client education and the value of clean air to our health, our homes, and our families. Now, Kinetic has renovated their Matoaka Road showroom with an exposed, fully-efficient HVAC system designed to educate their clientele and the community.

Kinetic is constantly pushing the envelope of evolution in HVAC, and their showroom renovation is no exception. The HVAC system exposes all components, allowing clients to see and touch the system that cleans and cools their homes, as well as learn about the new ultra-efficient technologies available in the marketplace today.

"The pre-finished birch walls and frosted glass compliment the exposed equipment and give the office a contemporary loft feel," says Lee Senseman, founder and managing partner of Kinetic Air Services. “The clean lines and modern style give off a great vibe that our team members and clients love."

The US Environmental Protection Agency (EPA) has ranked indoor air pollution among the top five environmental dangers to the public. Kinetic Air Services focuses on proper air exchange, filtration, and purification, their three tenets of healthy indoor air quality. Kinetic’s technicians are NATE (North American Technician Excellence) and EPA certified, have extensive experience in the HVAC industry, and back their work with a 100% satisfaction guarantee for service, repair and comfort.

Experience firsthand the evolution of HVAC design at the Kinetic Air Services showroom, located at 7685 Matoaka Road in Sarasota, Florida. For more information about heating and cooling, speak to an expert at Kinetic Air Services at (941)748-8848, info@kineticairservices.com, or www.kineticairservices.com.

About Kinetic Air Services: An evolution in HVAC business philosophy, Kinetic Air Services is dedicated to providing whole home care solutions. With concierge-level service and professionalism, our master technicians will provide affordable and timely guaranteed comfort. For more information or to contact Kinetic Air Services, please visit www.kineticairservices.com or call (941) 748-8848.