July 22, 2008

A Labor of Love: The Business of Being Born

Our first event was a passion project: the Sarasota screening of The Business of Being Born to benefit Florida Friends of Midwives. The event was held at Lakewood Ranch Cinemas on May 3, 2008. Following the screening were two panel discussions featuring area midwives, educators, birth practitioners and advocates.The screening and discussion preceded a reception catered by Whole Foods Market and Wired Whisk Bakehouse. Guests bid on over $9,000 in donated goods and services for our silent auction and raffle while listening to the sweet sounds of Radio-Free Carmela and Tanya Radtke. Graphic design for the event was generously provided by Lucky Design Studio. The event was co-sponsored by Rosemary Birthing Home and Birthways Family Birth Center.

coordinated all event planning, local press coverage, promotions, and graphic design for the benefit. With just over six weeks to plan, we organized a dynamite team of volunteers and garnered over $5,000 in donated services, including corporate sponsorship, signage, catering, graphic design, advertisement with mommy magazine and Positive Change Media, music, lounge furniture, delivery, and printing. Over 300 people were in attendance, it was a fabulous evening, and we earned over $5,000 in net proceeds for Florida Friends of Midwives.

"Your event was certainly one of the better planned events that we had the opportunity to host."
Jerry Kovar, Executive Director, Sarasota Film Society