December 14, 2009

Concrete Countertops, Etc. in Business Weekly

The recent expansion and unique service of Sarasota's Concrete Countertops, Etc. was featured in today's Business Weekly, a feature of the Sarasota Herald-Tribune. The following is an excerpt from the article, entitled "From Cement and Water, a Niche Industry is Born," by Residential Real Estate reporter Tom Bayles:

Returning to Florida in early 2008, Brady took a job with a concrete design company. But he saw potential in using the product in different ways.

"On one hand, this stuff has been used for thousands of years, yet in this day and age people want it to be perfect," Brady said. "It's hard to maintain the balance between being a hand-made, artistic product and the stain-resistant durability that a customer seeks in their kitchens."

He did not stay with the company for long: "My entrepreneurial spirit got the best of me. I have always worked on my own, and now I had found concrete countertops."

Read the entire article here. For more information about Concrete Countertops, Etc. please visit