November 16, 2010

Introducing: 12th and East Home

On November 23, Sarasota will become the flagship site for a new home accessories boutique, created by one of the area’s most reputed interior design firms. Located at the intersection of 12th Street and East Avenue, 12th and East Home is the retail showroom for hand-picked accents and custom-designed pieces from Jessica Holmes Interiors.

Jessica Holmes has been an interior designer in Sarasota for 11 years, building a portfolio of fresh, effective design for our community’s most savvy clientele. Holmes, along with designer Melissa DeMore, has brought the same level of sophistication into 12th and East Home, carefully selecting each product with her clients’ aesthetic in mind. The store will carry candles, lamps, jewelry, scarves, throws, coffee table books and more, from some of the industry’s most coveted and innovative lines. Holmes and DeMore have also created exclusive lines of custom pillows, dog beds and table linens, as well as small upholstery pieces.

“The concept of 12th and East Home is to marry the vintage spirit with a fresh, modern elegance,” says Holmes, whose fiancé Adam Holiday collects, restores, and sells 18th and 19th century antiques from the adjacent warehouse. “We are bringing some rare and special antiques in to the store and refreshing them with vintage-inspired modern upholstery and accents. The result is a look never before seen in Sarasota.”

A grand opening reception at the showroom, located at 1220 East Avenue North, is planned for December 2nd, 5:00-7:30pm. Guests will enjoy light fare and 10% off of all purchases. For more information about 12th and East Home, please call (941) 365-8205, or visit their website at

About 12th and East Home: 12th and East Home is a sophisticated home accessories showroom anchored in Sarasota, Florida. Interior designers Jessica Holmes and Melissa DeMore present an ever-changing collection of vintage-inspired modern accents and expertly selected consigned antiques, establishing a unique and relevant aesthetic for today’s discerning home decorator. Our showroom, established in November 2010, is located at 1220 East Avenue North in Sarasota, Florida, or on the web at