January 05, 2011

LYF Bags to Launch at 2011 Surf Expo

A new must-have spring accessory is making its debut at the 2011 Surf Expo in Orlando this week. LYF Bags and Accessories will present their line of military-inspired beach backpacks and messenger bags at the three-day trade show, expected to attract tens of thousands of buyers and retailers in the surf, skate, swim, watersports and beach fashion industry.

Each LYF backpack and messenger bag features one-of-a-kind fabric placement, handcrafted embellishment, and unique personality. Currently available in six styles, LYF Bags can be used for everything from a beach day to an overnight trip, from a picnic to a working lunch, from a diaper bag to a college backpack.

“Putting our hard work and heart and soul in front of this kind of audience is such an incredible opportunity,” says Nicky Mayforth, who received the first handmade LYF Bag from Jenna DiLorenzo five years ago when her first daughter was born. The two have been dreaming of launching the line ever since. “We feel that the Expo will allow us to connect with the buyers who will place these bags in the right hands.” Mayforth and DiLorenzo will also be introducing their line of custom-made lightweight beach throws, designed to be used as beach blankets, scarves or sarongs.

For more information: LYF Bags and Accessories will exhibit their line of handcrafted backpacks, messenger bags and beach throws at booth #1457 at the 2011 Surf Expo, held at the Orange County Convention Center in Orlando, Florida. Please call (941) 914-2306, or visit www.loveyourLYF.com for details.

About LYF Bags and Accessories: Each LYF is military tough, beach chic, completely versatile and completely you. LYF Bags provide the right mix of rugged sophistication to accompany the discerning urban fashionista, the mom on the go, and the surfer girl with that bohemian vibe and gypsy soul. Your life is uniquely you. Your LYF is simply an extension of who you are.For more information, please call (941) 914-2306, or visit www.loveyourLYF.com.