February 09, 2011

LYF Bags Host Launch Party February 25th

A new line of backpacks and messenger bags is making waves from the Cayman Islands to the Bahamas and across the eastern seaboard, and they’re being handmade right here on the Suncoast. On February 25th, Sarasota will take its first look at the inaugural line of LYF Bags and Accessories at their Launch Party and Trunk Show, being held at Marmalade Salon and Boutique from 7:00-9:00pm.

LYF founders Jenna DiLorenzo and Nicky Mayforth introduced their military-inspired beach bags at the 2011 Surf Expo in Orlando in January, and the response was overwhelming. “We were optimistic, but we had no idea that so many amazing stores would jump at the chance to carry our line,” says Nicky. “It’s been humbling and terribly exciting at the same time.” LYF Bags and Accessories can be seen this spring in boutiques and surf shops in Grand Cayman, Nassau, Hilton Head, Asbury Park, Montauk and many points in between. The hot backpacks and messenger bags will also be right at home in Sarasota at L. Boutique on Pineapple Avenue.

Each LYF backpack and messenger bag features one-of-a-kind fabric placement, handcrafted embellishment, and unique personality. Currently available in six styles, LYF Bags can be used for everything from a beach day to an overnight trip, from a picnic to a working lunch, from a diaper bag to a college backpack.

The launch party and trunk show will be held at Marmalade, where Jenna and Nicky began their business partnership almost a decade ago as co-owners of the successful hair salon. Nicky received the first handmade LYF Bag from Jenna DiLorenzo five years ago when her first daughter was born, and the two have been dreaming of launching the line ever since. LYF will also be introducing their line of custom-made lightweight beach throws, designed to be used as beach blankets, scarves or sarongs.

For more information: The LYF Bags and Accessories Launch Party and Trunk Show is being held at Marmalade Salon & Boutique, 1927 Osprey Avenue, Sarasota, on Friday, February 25 from 7:00 to 9:00 pm. Please call (941) 914-2306, or visit www.loveyourLYF.com for details.

About LYF Bags and Accessories: Each LYF is military tough, beach chic, completely versatile and completely you. LYF Bags provide the right mix of rugged sophistication to accompany the discerning urban fashionista, the mom on the go, and the surfer girl with that bohemian vibe and gypsy soul. Your life is uniquely you. Your LYF is simply an extension of who you are.For more information, please call (941) 914-2306, or visit www.loveyourLYF.com.