November 02, 2011

Pure Barre Celebrates with Grand Opening Party

Pure Barre, the workout that is sweeping the nation with its ballet barre centered technique, is hosting a grand opening celebration on November 11th in their new Sarasota studio. The party will feature raffles, special offers, cocktails, and an introduction of Pure Barre’s winter line, featuring styles from their newest sales partner, Lululemon Athletica.

Founded ten years ago by dancer and fitness guru Carrie Rezabek, Pure Barre is a total body workout that lifts the seat, tones the thighs and burns fat in record-breaking time. The techinque does not involve high impact movements such as bouncing or jumping, keeping the joints protected. Utilizing the ballet barre to perform small isometric movements set to fantastic music, Pure Barre is reputed to be the fastest, most effective, yet safest way to change your body. Students see results in an average of just 7 to 10 classes.

"Since opening the doors to Pure Barre Sarasota on June 20th, we have been excited and overwhelmed by the positive response from the Sarasota community!” says Melissa DeMore, who owns the franchise with Sara Ferguson. “It brings a renewed sense of encouragement to watch each of our clients respond so quickly to this unique and challenging workout. I love to see the energy and sense of empowerment on each of their faces after completing a class. The workout and results speak for themselves!"

Now, Pure Barre offers clients and the community a fitness boutique as well. In addition to the popular styles of Lululemon Athletica, Pure Barre also carries activewear from Splits 59, Beyond Yoga, NaLa Seattle, Bella Luxx, and more. These lines were selected not only for their top-of-the-line quality and supportive fabrics, but for their attention to style, which can take the Pure Barre athlete from working out to lunching with friends.

Pure Barre Sarasota is located in the Paradise Plaza shopping center. The grand opening event is November 11th from 6 to 9 and is open to the public. For more information, current scheduling and pricing options, please visit, or email