October 12, 2011

12th & East to Host Party in the Plaza

12th & East Home at the Beach will continue its seasonal series of artist showcases on Thursday, October 20th, from 5pm to 8pm. The event, known locally as the “Party in the Plaza,” will take place at this beachside boutique every third Thursday of the month through May.

This month’s event will feature local artists Judy Titsworth, Kim Darnell, Donna Sutton, Dana Rudolph, Dottie Baker and Ellen Soloman. Catering will be provided by Fusion CafĂ©, and will include an enticing selection of their signature appetizers and sweet treats. Local honey and chutney will also be available, and the boutique’s winter line of candles will be introduced.

“We had a blast at the first Party in the Plaza,” says owner and designer Jessica Holmes. “Now I find myself looking forward to this event all month. It is a great showcase for the creativity of the community in which we live and love.”

Now located at 5416 Marina Drive, 12th & East Home at the Beach brings their unique vintage modern aesthetic seaside, while continuing to hand-select and update 17th and 18th century antique treasures. To learn more about 12th & East Home at the Beach or any of these fine artists, please call (941) 778-7440 or visit www.12thandEastHome.com.

About 12th & East Home: 12th & East Home at the Beach is a sophisticated home accessories showroom in Holmes Beach, Florida. Designer Jessica Holmes presents an ever-changing collection of vintage-inspired modern accents and expertly selected consigned antiques, establishing a unique and relevant aesthetic for today’s discerning home decorator. The Sarasota collection has expanded to include a more casual, seaside lifestyle. Please call (941) 778-7440 to learn more, or visit us on the web at www.12thandEastHome.com.

INTERVIEWS, MEDIA TOURS, AND PRODUCT PHOTOGRAPHY ARE AVAILABLE FOR NEWS STORIES AT THE CONVENIENCE OF THE PRESS. PLEASE CALL LAURA GILKEY AT 941.915.8115.

Four Sarasota Mothers Launch Radio Program

Earlier this month, four Sarasota mothers launched a weekly radio program dedicated to maternal health. “Maternally Yours: Sarasota’s Conversation about Pregnancy, Childbirth and Early Motherhood” airs every Tuesday night at 6:30pm on Sarasota’s community radio station, WSLR 96.5 LPFM. It is the first ever local broadcast dedicated to the subject, and WSLR’s first program hosted by a collective of women.

Maternally Yours is an opportunity for Sarasota to learn about issues affecting pregnant families, infants, and young children from a consumer perspective. The program will be hosted on a rotating basis by four women well-known in the community for their expertise in the areas of pregnancy, childbirth, and the postpartum period. The hostesses will invite local experts in the fields of midwifery, obstetrics, nursing, pediatrics, healthcare administration, breastfeeding, doula work, public health, and consumer advocacy, as well as (and often) parents who might share their experience on a given topic. The show will offer listeners a broad range of perspectives and opinions incorporating all models of maternity care available.

“This is such a balanced, judgment-free, thoughtful, refreshing show,” says Sarasota mother Abby Weingarten. “What a gift to our community!”

The hostesses of Maternally Yours are Cheryl Kindred, Carmela Pedicini, Ryan Stanley and Laura Gilkey. Cheryl is a certified birth doula, birth assistant, childbirth educator, MotherBaby advocate and leads local groups for Babywearing education and postpartum support. Carmela is an Independent Childbirth Educator, Certified Lactation Counselor, Licensed Practical Nurse, and local musician. Ryan is a long-time Sarasotan and young mother whose daughter’s birth shifted her career path toward Postpartum Doula certification. Laura is an advocate for evidence-based maternity care, a board member for Florida Friends of Midwives and the Healthy Start Coalition, author of the blog Born in Sarasota, and marketing director for The Safe Motherhood Quilt Project.

The unifying voice of the programmers is a genuine desire to empower women to take control of their bodies, their pregnancies, their births, and the raising of their children. “We all believe deeply in informed consent and allowing families to make their own choices,” says Laura. “The best way for them to do so is with evidence, information, and support.”

To listen to Maternally Yours, please tune into WSLR 96.5 LPFM every Tuesday evening at 6:30pm. The program is also available via live streaming on wslr.org, and podcast atpodomatic.com/profile/maternallyyoursradio. For more information, please contact the hostesses of Maternally Yours at MaternallyYoursRadio@gmail.com, or call (941) 915-8115.

About Maternally Yours: Maternally Yours is Sarasota's Conversation about Pregnancy, Childbirth and Early Motherhood. The Conversation airs on Tuesday nights at 6:30pm on YOUR Community Radio Station, WSLR 96.5 LPFM. The mission of Maternally Yours is to educate and inform our community about the options, support, and evidence-based best practices available to them in maternal-child healthcare.

October 03, 2011

Guest Column: Safe Childbirth Advocate Honored

Kangaroo Promotions has the honor of coordinating a national marketing effort for 2011 Right Livelihood Laureate Ina May Gaskin's Safe Motherhood Quilt Project, set to launch in early 2012. My gratitude to the Sarasota Herald Tribune for printing the following editorial on Monday, October 3rd.

In 2009, American midwife Ina May Gaskin visited Sarasota. She spoke to the physicians at Sarasota Memorial Hospital, displayed her Safe Motherhood Quilt Project at the Selby Public Library, and sat on a panel of experts at the conference on Maternal Healthcare in the 21st Century. She shed some light in our community on the evolution of American maternity care, our current maternal mortality crisis, and the model of care and accountability we must embrace to change it.

These are the kinds of visits Ina May makes on an almost weekly basis, in between delivering babies at The Farm, the "intentional community" in Tennessee she and husband Stephen Gaskin developed in 1970. One book, one airplane flight, one community at a time, she uses her 40-plus years of midwifery experience and research to educate and call to action those of us who are compelled by the fact that, while the United States spends more money on maternity care than any other nation, we remain ranked 50th in maternal mortality and 41st in infant mortality, according to the World Health Organization.

Recently, Ina May received the highest honor of her career thus far: The Right Livelihood Award (rightlivelihood.org), commonly referred to as the "Alternative Nobel." The award, established in 1980, honors "those offering practical and exemplary answers to the most urgent challenges facing us today." Among 2011's four Laureates, Ina May was chosen "for her whole-life's work teaching and advocating safe, woman-centered childbirth methods that best promote the physical and mental health of mother and child."

The Gaskins will travel to Stockholm in December to accept the honor, which will be presented by Sweden's Parliament.

This will be the second time they have done this as husband and wife; in 1980, Stephen became the first Right Livelihood Award Laureate for his establishment of PLENTY International. This is the first time a husband and wife have each been laureates of the award, causing the Right Livelihood Foundation to liken the couple to Marie and Pierre Curie.

Today, Ina May focuses her efforts heavily on The Safe Motherhood Quilt Project (rememberthemothers.org), in which each quilt square honors a woman who has died in childbirth in the United States since 1982. The Project aims at summoning the national will necessary to lower the rising maternal death rate by creating a consistent, mandatory system for reporting, classifying and counting maternal deaths, and reviewing and analyzing their causes.

She is also engaged in a national information campaign, aimed at women and medical professionals, about the potential side effects of using Cytotec, or misoprostol, to induce labor. She continues to teach and speak to physicians and midwives worldwide, and has traveled to Argentina, Canada, Mexico, Brazil, Costa Rica, Sweden, Norway, Denmark, Iceland, Germany, Switzerland, Israel, Italy, Austria, France, the Netherlands, Slovenia, Russia, Hungary, the Czech Republic, Spain, Australia, New Zealand and Japan to do so.

When I was newly pregnant for the first time in 2004, the first book I read was Ina May's "Spiritual Midwifery." Like so many other new mothers, I relied on the birth stories and wisdom so frequently that its pages were dog-eared and tattered by my due date. Since that bestseller, she has penned: "Ina May's Guide to Childbirth," "Ina May's Guide to Breastfeeding" and "Birth Matters: A Midwife's Manifesta," published just this summer. I encourage people to read this most recent work, describing the evolution of our maternity care system, and the path we must take to improve it, not only for the highest good of our mothers and babies, but for nations worldwide that strive to replicate our model of care.

"A society that places a low value on its mothers and the process of birth will suffer an array of negative repercussions for doing so," says Ina May Gaskin. "Good beginnings make a positive difference in the world, so it is worth our while to provide the best possible care for mothers and babies throughout this extraordinarily influential part of life."

We as a nation should celebrate Ina May Gaskin, the U.S. 2011 Right Livelihood Award Laureate, with collective pride and gratitude. Her tireless dedication to her calling has rippled throughout the world, and it is up to us to carry her message. It is a privilege to work with Ina May, and the highest honor to call her my friend.

September 27, 2011

Florida Celebrates Midwives Week this October

Florida Friends of Midwives is proud to join the American College of Nurse Midwives, theMidwives Association of Florida, and communities statewide in celebrating National Midwifery Week and Florida Licensed Midwives Week during the first week in October.

Midwifery Week is a chance for midwives and the women they serve to reflect on their experiences and midwifery's contributions to women's health care, including attending births and providing well-woman care. Throughout Florida, regional groups of Florida Friends of Midwives are celebrating with awareness events, social gatherings and local Mayor's proclamations.

One such proclamation will be read at the Sarasota City Commission meeting October 3rd. “Midwives make a strong contribution to the health and well-being of mothers and babies through proper care and treatment in all phases of childbirth," says Sarasota Mayor Suzanne Atwell. “I look forward to welcoming all those involved in this important effort.”

Midwives have a long and valued history in Florida. The state first passed legislation to license direct-entry midwives in 1931, and the first Certified Nurse Midwife was licensed in Florida in 1970. Florida’s midwives have continued to tirelessly serve the families of Florida and to ensure the continued availability of safe, evidence-based birthing options for Florida’s families.

Florida Friends of Midwives celebrates midwives in Florida and throughout the world during this special week. For more information about midwifery in Florida, please visit flmidwifery.org.

ABOUT FLORIDA FRIENDS OF MIDWIVES (FFOM): Florida Friends of Midwives (FFOM) is a nonprofit grassroots organization dedicated to promoting the Midwives Model of Care and supporting the practice of midwifery in Florida. Florida Friends of Midwives was formed to support midwives who offer safe, cost-effective, evidence based care to Florida's Families. FFOM members are consumers and birth advocates committed to organizing the community to support midwives and to assure the continued availability of midwifery care in the State of Florida. For more information, please visit flmidwifery.org.

September 21, 2011

September: Infant Mortality Awareness Month

September is National Infant Mortality Month, but for Orlando midwife Jennie Joseph and her dedicated team, the fight to provide quality prenatal care to all expecting mothers and reduce the high infant mortality rate is a year-round campaign.

“Simply put, our babies are dying!” states Joseph, executive director of Commonsense Childbirth Inc. and the founder of The JJ Way® Maternity Health Care System, a program that successfully demonstrates reduced levels of infant mortality. “People just don’t realize the impact of infant mortality in our communities.” Joseph’s innovative maternal child health (MCH) program is designed to educate the public, community leaders, and elected officials on te need to reduce infant mortality and the practical steps to achieving that goal.

Joseph, who also operates The Birth Place, a multi-site birthing center , women’s health clinic and midwifery training program in Central Florida, remains committed to eliminating one of this country’s saddest and most preventable medical concerns – the high death rate among African American newborns and babies under the age of one. Statistics show that the infant mortality rate among African-Americans continues to be more than twice the rate among White babies and, according to a new report out just last week, babies in the United States have a higher risk of dying during their first month of life than do babies born in 40 other countries[1].

Medical experts agree that the two most prevalent causes of high infant mortality are premature births before the 37th week of pregnancy, and low birth weight. The Florida infant mortality rate has hovered around 8% for all races and 14% for African American women annually[2]. “These fragile babies are actually a result ,” says Joseph. “The cause is the lack of access to quality maternity healthcare as well as a lack of education and support, particularly for disenfranchised women who face multiple obstacles to finding help.”

A 2007 study[3] conducted at The Birth Place, utilizing The JJ Way® Maternity Health Care System, provided 100 participants with education, support and vital prenatal care. As a result, there were only 4 low birth weight babies born overall and no low birth weight babies to the African American or Hispanic women in the study. While national agencies such as Healthy Start and March of Dimes have led the charge by stressing the need to address this serious issue, Joseph believes that increased community awareness is essential to the campaign to eliminate these disparities. To that end, Commonsense Childbirth and The JJ Way® have developed extensive training and certification programs to increase the number of maternity healthcare providers, doulas, childbirth educators and community agencies willing to tackle this problem.

Additional information including a video can be found at http://commonsensechildbirth.org/jj-way.

Jennie Joseph will be speaking at Bentley’s Cafe (805 Donald Ross Road Juno Beach) at 6:30pm on September 23rd. The event is open to the public. Ms. Joseph will also be holding a Doula Training September 24th and 25th at the Palm Beach Marriott. For more details regarding these events or information about Commonsense Childbirth, The Birth Place or The JJ Way, please contact Kathy Bradley at (321) 213-1112 or email kathy.ccsmidwifery@gmail.com.

[3] Funded by Winter Park Health Foundation, Evaluated by Health Council of East Central Florida

September 15, 2011

RISE: Sarasota's First Kitchen Share


For many culinary entrepreneurs, the initial investment of launching a food business is enough to squash their dreams. Sarasota baker and local food enthusiast Christine Nordstrom knows these challenges first hand, and has seen them stand in the way of success for many talented chefs in her own community. This summer, she decided to do something about it. Introducing RISE, Sarasota’s first licensed commercial kitchen share.

RISE makes it possible to start a food based business for a fraction of the cost by providing all inclusive hourly or monthly rent to clients that fits their individual needs. Each client is required to obtain their own licensing, permits and liability insurance to operate a business in the state of Florida. However, RISE offers much more than refrigeration and oven space; experts are available for consultation, guidance though the food business licensing process, culinary education, and referrals every step along the way. RISE allows an idea to become a viable product.

“Every Saturday, it seemed I would meet another person with a dream,” says Nordstrom, whose bakery SIFT is a cornerstone of the Downtown Sarasota Farmer’s Market. “Each conversation would end in the same way—I’d learn they didn’t have the financial investment or space needed to execute their ideas.”

Nordstrom did some market research and learned that commercial shared kitchens are thriving in larger markets throughout the country. “It’s a win-win situation. Local food, local business, and local dreams are all being supported here.”

For more information about RISE or to schedule an initial consultation with owner Christine Nordstrom, please call (941)306-6072 or email christine@watchmerise.com.

ABOUT RISE: RISE is a licensed commercial kitchen share where you can dream, create, produce and RISE. We will help your food based business grow in any way we can, from consultation to facility rental. Please call Christine Nordstrom at (941) 306-6072 or visit www.watchmerise.com for more information.

September 12, 2011

12th & East Kicks off Third Thursday Party


12th & East Home at the Beach will begin a seasonal series of artist showcases this Thursday, September 15th, from 5pm to 8pm. The event, being dubbed “Party in the Plaza,” will take place at this beachside boutique every third Thursday of the month through May.

This month’s inaugural event will feature local artists Greg Lowman, Dustin Cole, Jessica DellaTorre, Breslyn Reiber, Dani O’Neil with Lola Love, and Heather Howard with Nautical Nonsense. Live art will be performed by Cheeta and live music by Trevor Bystrom. Light fare and wine will be served.

“I have been waiting all summer for this,” says owner and designer Jessica Holmes. “This community is my home. It is an honor to be able to celebrate the artistic talent that abounds here.”

Now located at 5416 Marina Drive, 12th & East Home at the Beach brings their unique vintage modern aesthetic seaside, while continuing to hand-select and update 17th and 18th century antique treasures. This summer the boutique has introduced new lines of women’s clothing, shoes, bags, table linens, serving wares, dish soaps and more to the Anna Maria Island community. To learn more about 12th & East Home at the Beach or any of these fine artists, please call (941) 778-7440 or visit www.12thandEastHome.com.

About 12th & East Home: 12th & East Home at the Beach is a sophisticated home accessories showroom in Holmes Beach, Florida. Designer Jessica Holmes presents an ever-changing collection of vintage-inspired modern accents and expertly selected consigned antiques, establishing a unique and relevant aesthetic for today’s discerning home decorator. The Sarasota collection has expanded to include a more casual, seaside lifestyle. Please call (941) 778-7440 to learn more, or visit us on the web at www.12thandEastHome.com.

August 22, 2011

Rosemary Birthing Home Launches New Website

Rosemary Birthing Home, one of two freestanding birth centers in Sarasota, has launched a comprehensive new website (www.rosemarybirthinghome.com). The website was designed to inform families that are pregnant or considering pregnancy about the Midwives Model of Care, and to illustrate the strong community that midwifery creates.

Rosemary Birthing Home’s new website was designed and developed locally by Max Kelly Design and Seven Thirty Three, and coordinated by Kangaroo Promotions, Inc. All of the photographs on the site, with the exception of the client photo gallery, were taken of Rosemary families by Valerie Joy Photography. The site includes information for fathers and big siblings, waterbirth videos, birth announcements, meetings and events held at the birthing home, and an extensive resource guide. “Anyone considering pregnancy or looking to choose a maternity care provider should visit this website,” says project manager Laura Gilkey. “It really illustrates the kind of expert, gentle care that midwives provide. The faces in their clients’ photos say it all.”

Rosemary Birthing Home was established in 2003 and is owned and operated by Licensed Midwives. A free-standing birth center in Sarasota’s historic Rosemary District, Rosemary Birthing Home offers personalized midwifery care embedded with the philosophy that birth is a normal, healthy process that most often requires no medical intervention.

For more information, please call 941.330.9966 or visit www.rosemarybirthinghome.com.

About Rosemary Birthing Home: Established in 2003, Rosemary Birthing Home is a free-standing birth center in Sarasota’s historic Rosemary District. Owned and operated by Florida licensed midwives, Rosemary Birthing Home offers personalized midwifery care, birth center births, home births, water births, pre-pregnancy nutrition counseling, postpartum care, support groups, lactation counseling, complete childbirth education, a lending library and more. A free orientation to Rosemary Birthing Home is offered by appointment at (941) 228-7303. For more information, please call 941.330.9966 or visit www.rosemarybirthinghome.com.

August 08, 2011

Local Businesses Join Healthy Start to Collect Diapers in August

No child should ever wear the same diaper all day. The unfortunate reality is that here in Sarasota County, one in three families in struggles with providing the bare necessities for their babies. With the cost of diapers at more than $100 each month per child, many parents must make the difficult choice between diapers and food. Infants who don’t have a clean diaper are likely to suffer from painful urinary tract infections and other serious complications.

Throughout the month of August, the Healthy Start Coalition of Sarasota County, Inc., a non-profit, 501(c)(3) organization dedicated to improving the health and well-being of pregnant women, infants, and young children in Sarasota County, is collecting diapers to give to families in need. You can donate unopened packages of diapers (cloth or disposable) and wipes at several convenient locations. Cash donations to purchase diapers will also be accepted at the Healthy Start Coalition office. Healthy Start will also be collecting donations at the Downtown Sarasota Farmer’s Market on Saturday, August 13th.

Drop-off locations include:
  • Healthy Start Coalition Office (also accepting cash donations) at 1750 17th Street, Building A
  • Healthy Start Program Office, 2nd Floor, Sarasota County Health Department, 2200 Ringling Boulevard, Sarasota
  • Birthways Family Birth Center, 4222 McIntosh Lane, Sarasota, FL 34232
  • Rosemary Birthing Home, 800 Central Ave. Sarasota
  • Media on Main, 1341 Main Street, Downtown Sarasota
  • Jackson Hewitt Beneva Office; 5779 Beneva Road, Sarasota
  • Jackson Hewitt Venice Office, 545 US HWY 41 Bypass, Venice, FL
  • Bippy Diapers, 4911 14th St. W., Ste. 204, Bradenton FL 34207
  • Walgreens, 3155 University Pkwy., Sarasota FL 34243
  • Walgreens, 3535 N Tamiami Trail, Sarasota, FL 34234
  • Walgreens, 1700 N Lockwood Ridge Rd., Sarasota, FL 34234
  • Walgreens, 1947 Fruitville Rd., Sarasota, FL 34236
  • Walgreens, 3550 Fruitville Road, Sarasota, FL 34237
  • Walgreens, 5800 Bee Ridge Road, Sarasota, FL 34233
For more information, please contact Ciera Galbraith, Education and Development Coordinator for The Healthy Start Coalition, 941-373-7070, ext. 303.

August 04, 2011

AC Company Keeps Sarasota Cool in Record Heat

Just in time for this summer’s record heat wave, Southwest Florida has a new choice in air conditioning service technology. Kinetic Air Services, led by experienced managing partner Lee Senseman, is the product of an evolutionary vision of home indoor air service, providing custom tailored air system solutions to clients in Manatee and Sarasota counties.

Kinetic Air Services was founded on the principle that clean air matters to the health of our homes, our families, and our community. The US Environmental Protection Agency (EPA) has ranked indoor air pollution among the top five environmental dangers to the public. Kinetic Air Services focuses on proper air exchange, filtration, and purification, their three tenets of healthy indoor air quality. Kinetic’s technicians are NATE (North American Technician Excellence) and EPA certified, have extensive experience in the HVAC industry, and back their work with a 100% satisfaction guarantee for service, repair and comfort.

Lee Senseman’s experience and industry involvement dates back to 1976, when he completed trade school and began work as a field technician. He moved to the Suncoast in 1985 and he then continued to evolve as a senior commercial technician, successful service manager and most recently as principal at several prominent firms. After 35 years in the industry, Senseman had cultivated a vision of providing top quality, thorough and affordable air services to our community. “Over the years, I have developed a systemic approach to providing indoor air quality that just isn’t being offered elsewhere,” says Senseman. “I decided to openKinetic Air Services to better assist my clients and my community.”

Kinetic Air Services is a full spectrum air service company. They begin by providing a complete assessment of an existing system, focused on maximizing performance and reducing energy costs, to determine the most appropriate service plan for each client. From the design and implementation of complete air distribution systems to the installation of filtration, purification, ventilation and dehumidification components to unmatched cleaning and repair, Kinetic Air Services is a concierge service for your home’s health. Please visit www.kineticairservices.com or call (941) 748-8488 for more information or to schedule an assessment today.

About Kinetic Air Services: An evolution in HVAC business philosophy, Kinetic Air Services is dedicated to providing whole home care solutions. With concierge-level service and professionalism, our master technicians will provide affordable and timely guaranteed comfort. For more information or to contact Kinetic Air Services, please visit www.kineticairservices.com or call (941) 748-8848.

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